Fries With That

Foxgrove CC

Beckenham's newest cycling club providing a social environment to encourage cycling in the community

Client: Foxgrove Cycling Club

Following a fundraiser, I spotted a market for a social club in the Beckenham area. With the help of a number of others, Beckenham's newest cycling club, aiming to provide a social environment to encourage cycling in the community, was born. Combining my love of pattern, cycling and design, I created the club's brand image and kit.

The inspiration for the kit pattern comes from the River Ravensbourne, which flows close to the clubhouse, and was also almost selected as the team name. Combined with our local rolling hills, the zig-zag pattern seemed fitting allowing the club to instantly have a recognisable style in the local area.

Take a look at for further information.