A new identity created for the sketchbook brand IDRAW. IDRAW was Launched in July 2011 after a search for an all-in-one sketchbook instructional reference guide came up dry.
The first line of IDRAW-branded publications "I DRAW CARS" was born into existence following a successful Kickstarter campaign. Matt wanted the new IDRAW identity to be perceived as modern, youthful and conscious of current design trends. Its emblem should be one that creatives are proud to carry in their bag or under their arm to show they belong to the IDRAW community.
Visit http://idraw.co/ for more information.